Are you looking for a new way to market your health, fitness or sports brand to an active and engaged UK audience?
Our platform is the perfect place to engage with an audience who are at the early stages of their fitness journey and are considering their fitness clothing, fitness technology, and fitness nutrition for the first time. We present a variety of opportunities for you to build an emotional connection and a sense of loyalty with those just beginning their fitness journey.
It is your chance to be a customer’s first pair of running shoes, their first fitness watch, their first yoga mat, their first fitness supplement – and to benefit from the loyalty and lifetime value that this early relationship can bring.
How many people does our platform reach?
Over the last 12 months, the site has averaged over 45,000 page views per month. There is an element of seasonality, as might be expected based on when people are searching for fitness related activity.
All of our traffic from the last 12 months is from organic search, organic social, and referrals. We do not currently engage in any paid activity to drive traffic.
What are the demographics of our audience?
Although we target a UK audience, we’re lucky enough to gain visitors organically from all over the globe. However, approximately 75% of all site visitors are from the United Kingdom.
The visitor split to our site is 37% female and 63% male.
In terms of age ranges, the majority of our site traffic is between the age of 18 and 34:
- 18-24: 23%
- 25-34: 35%
- 35-44: 21%
- 45-54: 14%
- 55-64: 7%
What sponsorship opportunities are available?
We have a number of sponsorship opportunities available, and we also have a lot of ideas for fresh content and marketing channels as we move through 2023. We’d welcome any brand that is interested in reaching our audience to get in touch at email@example.com.
Full Site Sponsor: (minimum 6-month term)
Your brand would be featured prominently across our website, with a logo and link on our homepage and blog category pages.
With 50,000 site page views per month, even without the social impressions, this works out at an impressive and affordable way to reach an in-market audience for a low CPM.
Our Site Wide Sponsor also gets one sponsored blog post every three months as part of the sponsorship package and will be included in every email that is sent to our small (but growing) email subscriber list.
Sponsored Blog Post
If you’d like to reach our audience with long-form content, we can work together to come up with suitable ideas and write a 1000-1200 word sponsored blog post for you. We’re happy to be flexible in the content of the sponsored post, with one caveat – it needs to provide value to our audience.
Sponsored posts are a great way for users to understand the need for your product, and the solution you provide in a natural and engaging way. For the post fee, we will:
- Suggest ideas for potential content (if needed)
- Conduct any research needed for the blog post
- Write a blog post of approximately 1000-1200 words
- Include 2 rounds of edits for your peace of mind
Once the post is live, we’ll share links to it across our social channels, and also include a link in our email newsletter.
All links to sponsor websites will be marked with either a ‘rel=sponsored’ or ‘rel=nofollow’ tag. For those who are interested, our Domain Authority is 34.
Affiliate marketing opportunities
Our focus is on producing content that is valuable for our audience. If you come across an existing article of ours where you feel the audience could benefit from some UK purchasing suggestions/options, please let us know at firstname.lastname@example.org and we can review your suggestion.
Sponsored Event Listings (£75 per year)
We’ve removed our database of UK Fitness Events, but have retained 3 sponsored slots in each main category: Walking, Fun runs, Mud runs, 5k run, 10k run, Half-marathon, Marathon, Swimming, Cycling, Triathlon.
Each sponsored slot can have:
- Display a high-quality image, your event name, and the date of the race
- Link directly through to your website
- Link through to a ‘more details’ page on UK Fitness Events that includes all the details you want to communicate about your event, with a link through to your site to register and enter if relevant.
In addition to the category coverage, all sponsored listings will receive a minimum of 3 social media posts per year.
Get in touch below to discuss our sponsorship opportunities